Apple is at it again!

The tech giants have once again introduced a brand new campaign, and this one is for the shutterbugs.

Apple always tout the speed and power of their camera, so what makes this campaign any different?

Read on to learn more about this new Apple campaign and see what sets it apart.

The Newest Apple Campaign: “One Night on iPhone 7”

You’ve likely already seen the commercial, but if you haven’t (and where have you been?) take a look.

Their latest campaign is all about attracting photographers. As it turns out, it isn’t just the CPU that Apple keeps boosting.

Instead of telling you all about how great the iPhone 7’s camera is, they’ve decided to show you. Apple has enlisted the help of dozens of photographers from around the globe.

While some of us may find it intimidating to work for the company known for their iconic campaigns, many clamored at the opportunity.

Their mission: to capture everyday life using the iPhone. Photographers were told to capture their hometowns from dusk until dawn any way they saw fit.

The only limitation was their imagination.

It’s a truly inspirational campaign that offers fans the chance to experience more than just new technology. They’re letting the artists at the art speak for themselves in the best way possible.

Some of the results have been staggering, to put it mildly.

Who Are They Targeting?

So who is the new Apple campaign for? You may not be a professional photographer, after all.

We have two answers.

First, yes, they’re targeting professional photographers. While cameras have come down in price as the hobby’s popularity has risen, they’re still costly.

On average, pro-grade cameras, with equipment, will set you back a few thousand dollars.

“One Night on iPhone 7” shows pro photographers that the best camera at their disposal may be in their pocket. With a 12 megapixel camera and 1.8 aperture capability.

What if you’re an amateur enthusiast? Why should this campaign appeal to you?
Well, for the same reasons, really. iOS devices may not sell as well as their Android counterparts, but that’s changing.

It’s estimated that, at least in the U.S., Apple is set to overtake Google in the marketplace soon.

The point is, millions of people have iPhones in their pockets.

Take a moment to look around you. Odds are there’s someone with an iPhone out within a close vicinity to you at this very moment.

You don’t have to display your art in a fancy gallery to be a photographer. The improved iPhone camera is great for everything from family photos to selfies.

Why Does This Campaign Matter?

The new Apple campaign matters for a few reasons, actually.

First, it’s doing a great job of introducing great artists into the cultural zeitgeist.

Second, it’s a more natural way of showing off the iPhone’s camera. We love watching Tim Cook and company talk about their latest products, but now we get to see for ourselves.

And more than anything, we just love technology! Whether you need help with a device, or just want the latest tech news, be sure to give us a follow.

If you have any questions about the latest Apple campaign or just technology in general, get in touch! We’d love to hear from you!