A Complete Guide to the Amazon Fire TV

A Complete Guide to the Amazon Fire TV

Are you considering cutting the cord on your cable TV subscription?

If so, you’ve got lots of company.

Whether you are considering dumping cable or just want to add to your current options, Amazon Fire TV is a great addition to your home entertainment system!

Read on to learn more about Amazon Fire TV and what it offers!

What Is It?

Amazon Fire TV is a digital media player designed for use with HDTVs for use with internet streaming services.

Since its release in 2014, it has competed with Roku TV and Apple TV and edged out sales of Apple’s product in the United States that year.

With Fire TV, you don’t need cable to make it work. You just need a high-speed internet connection. This way, it allows your TV programming to run smoothly without any glitches. If you are using WiFi, it’s also important to protect your internet connection so that it works at its highest level.

Fire TV also offers far more than what consumers have come to expect from traditional cable TV packages.

You can use the system to access more than 300,000 TV episodes and movies from places like Netflix, HBO NOW, Hulu and others.

Are you an Amazon Prime member?

You can use your subscription to stream unlimited Prime Video — giving you access to thousands of other movies and TV shows!

What Does It Cost?

Amazon offers a Fire TV Stick for $39.99 and the traditional Amazon Fire TV can be yours for $89.99.

But what’s the difference between the two?

For one thing, their shape. The ‘Firestick’ as it’s known, resembles a USB external hard drive that plugs into your HDTV and uses a remote. The traditional console is a larger box with a remote control.

If you are a technology buff, you may have already purchased a 4K Ultra HDTV. If you aren’t familiar with that technology by now, you will be soon. It’s a form of high-definition TV that offers picture quality detail.

When considering costs, keep in mind that Amazon’s offerings give you a great user interface. However, there is still a need to subscribe to services like Netflix, Hulu and others.

You Should Consider Amazon Fire TV

Fire TV is one of the leaders in the industry when it comes to streaming content on HDTVs through your high-speed internet connection.

If you are considering your alternatives to traditional cable TV or just looking to add to your options, Amazon offers a competitive product with a lot of ways for you to customize it to fit your needs.

Better yet, it’s also affordable. For less than $40, you will have access to Fire TV. But it’s also important to consider the extra costs for the subscription services you may be interested in.

But even if you add on additional costs, you still have an outstanding product that has drawn many people to cut the cord on their traditional cable subscriptions.

Amazon was initially known for being a revolutionary e-commerce website but has quickly grown into much more.

Fire TV is just the latest in a long line of offerings from Amazon that’s changing the way we live our lives.

Settings on iPad: The Top Tips and Tricks

Settings on iPad: The Top Tips and Tricks

Owning a new iPad is a time to enjoy the many cool features of this device.

The larger screen of an iPad is perfect for watching hours of video. iPad apps do wonderful things including helping to manage your wi-fi.

Before delving into the App Store, you’ll want to change a few settings. Changing settings on iPad devices can drastically improve the user experience.

One simple setting change improves how you get to sleep at night. Learning these top iPad tips will have your device optimized.

In this article, you will learn four setting changes on your iPad that are beneficial to adjust.

Turn on Find My iPad

This feature is on by default but you’ll want to check, to be sure. Access this Find My iPad feature by going to: Settings > iCloud > Find My iPad.

Next, download the Find My iPhone app which connects your iPad from another Apple device or computer. If lost, signing into the app allows you to share its location or scrub its data.

Find My iPad provides protection against thieves accessing information on your iPad.

Help You to Sleep Better at Night

Blue light is a light emitted by electronic devices including an iPad.

This form of light helps to keep you alert during the day. At night, blue light is the worst enemy for sleep.

Bluish tinted light reduces the amount of melatonin your body needs to sleep. Research links blue light exposure to increased risks of cancer, diabetes, and obesity.

The iPad contains a feature called Night Shift, giving your screen a yellowish hue instead of blue light.

To turn on Night Shift, go to: Settings > Display & Brightness > Night Shift. This feature sets an automatic lighting schedule. You can access settings on iPad to enter the changeover time.

Optimize Storage for Automatic Data Management

One reason people love the iPad is its ability to play music, movies, and games. You might find that you’ve reached your iPad’s storage limit.

There is a newer feature on iPad devices that manages data storage automatically. The Optimize Storage feature is found by going to: Settings > Music > Optimize Storage on your iPad.

Next, you’ll enter select how many GB to free from the device, when needed. The iPad will purge itself of files that aren’t used often.

Change Settings on iPad to Adjust System Text Size

An iPad features a large screen display. You could still find that the default text isn’t large enough.

You can change text size on an iPad in the settings menu. To change the size of the system font: go to Settings > Display & Brightness > Text Size.

You’ll see a slider that has the letter A on both sides, smaller on the left and larger on the right.

Adjust the slider to a text size you’re happy with and you’re all done!

Having trouble with your router during an iPad configuration? Our website is filled with helpful and informative Netgear router tutorials.

5 Reasons to Switch Laptop to Your Tablet

5 Reasons to Switch Laptop to Your Tablet

Everyone seems to have a tablet.

You see kids playing games on tablets in restaurants, CEOs doing business in airports and you’ve probably even seen a teenager or mom using a tablet while relaxing poolside. Tablets bridge the generational gap.

They’re everywhere, being used by all types of people.

Some people have ditched their laptops altogether. Perhaps you’re thinking of making the switch from laptop to tablet yourself.

If you are, here are 5 reasons to switch laptop to tablet.

1. Portable

A tablet is portable. More portable than a laptop.

Tablets are smaller, thinner, and lighter. You can easily stick one in your bag and go. Laptops can be heavy, awkward and cumbersome.

Tablets are especially handy when you’re traveling by air. Security is easier to get through and you can keep your tablet on during take off and landing!

2. Easy to Use

Tablets are very user-friendly. Most screens are self-directive and downloadable apps are easy to navigate.

Laptops, by comparison, are a portable PC. They are identical to their desktop PC counterparts but with less power. Laptops often have several programs you must learn, countless useless icons and the need for firewalls and virus protection.

PCs and laptops can be challenging for newcomers to use. But you can hand your grandmother a tablet, show her the ropes, and she’s good to go!

3. Simple

A tablet is not only easy to use, but it’s simple, too.

What makes a tablet simple is that it doesn’t have all the bells and whistles that a laptop or PC has. It doesn’t need as much power or software. This means fewer delays slowing you down.

Average technological users tend to do simple browsing on the Internet. They scroll on social media, stream, and use other apps. And not much more.

If this is how you like to spend your time online, a tablet is an ideal option for you.

4. Great Battery

Since the tablet is small, it’s going to have better battery life than a laptop.

This goes back to the tablet’s simplicity. Because it doesn’t have as much power or a big screen, your battery will last longer once it’s fully charged.

This is great for when you’re on the move. You won’t need to worry about whether or not an outlet is available to charge your tablet.

5. Affordable

In comparison to the laptop, a tablet is easily more affordable. Even the iPad is more affordable than a laptop.

Like any other piece of technology, the price of a tablet will be based on features such as memory and display.

Some tablets will cost more than others, like the iPad. But once you determine the tablets use, you can make an informed purchase.

Ultimately, it will come down to your tastes and what you’ll use the tablet for.

Conclusion: Switch Laptop for Tablet

For leisure and entertainment, the tablet is perfect for all ages. It’ll become your best friend next to your smartphone.

You could even say that a tablet is really just a bigger version of your smartphone.

So what are you waiting for? Are you ready to switch laptop for tablet? Do you need any help getting set up?

Or have you already switched your laptop for a tablet? Are you happy with the switch?

Let us know in the comments!

How to Backup Text Messages on Android and iPhone

How to Backup Text Messages on Android and iPhone

When it comes to technology, we’ve all had one of those moments where we accidentally delete something. A moment of absent-mindedness where we clear out the older messages on our phone, only to realize they contained something we needed.   

These are the moments when you wish you had the foresight to run a regular backup of your phone messages.   

The thing is, it’s actually quite simple to do. Whether you have an iPhone or an Android, learning how to backup text messages is quick and easy.   

Read on and we will take a look at the best way to go about backing up your data.   

Backup Text Messages Today to Save You Problems Tomorrow  

The first thing to understand about backing up your data is what happens to your data once it’s deleted.

In a simple world, deleting something would mean it’s gone – lost to the annals of time and space. When it comes to technology, deleting is more accurately described as marking something as ‘inactive’. 

As you use your phone, these inactive fields are overwritten, rendering them truly ‘deleted’. 

If you can get to your files before they are overwritten, then you can retrieve them. If you’re too late, then you’ll need to call in the (expensive) help of experts. 

There’s an App for That…

In this day and age, there’s an app for almost anything you need. From Venmo, where you can seamlessly pay back your friends for last night’s dinner, to the Genie App that allows you to make changes to your home router from your mobile device. Data backup is no different. 

Data backup is no different. Both Android and iPhone offer several apps that can help with this.

Android Apps to Save You Heartache

Android is a wide-ranging platform. They are open to allowing multiple levels of technology work with their base platform. This means that there are plenty of tools out there to help you backup text messages

The most popular ones, which also happen to be free are:

Back up your Mobile – a simple tool that is easy to use and can comfortably backup all the data and apps you could need. 

Easy Backup and Restore – a smart tool that can backup your data as needed, and even offers both a direct-to-device solution and a direct-to-the-cloud solution. 

iPhone Offers In-House Solutions to Backup your Data

Unlike Android, the iOS system likes to play things closer to their chest. However, that doesn’t stop them from offering high-quality backup solutions

iCloud is a Sensible Choice – anyone who’s anyone knows about the cloud. The virtual way to store your data securely, and access it anytime, anywhere. Using iCloud for your backups makes the most sense from a technological standpoint. 

iTunes offers a Sleek Alternative – while the cloud is new and fun, for those that want to run with a tried and tested method, iTunes also offers you a great way to manually trigger a back up. All you need is an app such as iExplorer, which you can get for around $40. 

This app allows you to directly access your backed up messages, meaning you never need to worry about losing them again. 

A Backup is Something You Need to Schedule

It doesn’t matter what tool you use to backup text messages, the important thing is that you find a way to schedule a regular process, that secures your data. 

This applies to all data on your phone, not just apps and pictures.

Whether you are looking for ways to back up your data or manage your wifi connections, there are apps out there that can help you. They don’t cost much, and can be worth their weight in gold.

Choosing Between Wired and Wireless Networking

Choosing Between Wired and Wireless Networking

Choosing Between Wired and Wireless Networking

Choosing Between Wired and Wireless Networking

Are you looking to create a connection and want to know whether it should be wired or wireless? Here’s some help to choose wired or wireless networking.

Keyword(s): Wireless Networking

Do you need a reliable internet network but can’t decide what’s right for you?

Wired networks like ethernet are famous for their speed and stability, but your computer must be connected to a cable at all times. This can limit your movement and the ability to communicate with other computers.

Wireless networking is a better way to link several PCs through a single hub, but the connection may be slower and less secure.

Wireless internet is often used on laptops and mobile devices. Wired connections are a better choice for home and office computers. 

In this article, we’ll compare the benefits of wired and wireless networks.

Wired Networking

The most popular type of wired connection is ethernet. Other similar types are phone-line and power-line.

If you want great speed and reliability, choose ethernet. You’ll get seamless data transfer experience and network stability. It’s the best choice for home networks when you have a single computer and don’t need to move it around.

Ethernet speed ranges from 10-100 Mbps depending on the manufacturer, but you can easily update it to 1 Gbps.

Wired networks are generally safer than wireless and come with pre-installed firewalls.

Though it all sounds good on paper, the benefits of wired connections come with a few drawbacks.

For example, if you have several computers in your home or office that all need an internet connection, you’ll have to connect them all through wires.

Thus, if these computers need to communicate with each other and share files, the solution is to create a local wired network through a hub. If you don’t mind the extra cables and adapters, this option can work out well.

Wireless Networking

Connecting through wireless networks is becoming very popular due to ease of use.

With so many people on the go, it’s logical to choose networks that’ll give you complete freedom of movement.

Although wireless networking is slightly pricier than ethernet or other wired alternatives, it has its own perks.

For instance, you can easily connect several devices through a router at your home or office without having cables everywhere. You’ll need to choose the best one for your needs and the number of computers. Then, you should figure out where to place it in the home or office based on the coverage you need.

Wireless connections are less secure than wired. But if you configure them properly, you’ll have nothing to worry about. 

Bottom Line

If you can’t make up your mind between wired or wireless networking, compare their pros and cons. Some users look at prices before making a final decision.

Most people choose wired ethernet for their home or office computers and wi-fi for any other computers on the same network.

Choose wired connections when you need stability and speed during data transfer. Install wi-fi to communicate with other computers on your network.

This way, you get only one wired PC on the one hand and a decent internet connection for all other devices on the other.

It’s a win-win situation!

Apple vs Nintendo: All About Their Partnership

Apple vs Nintendo: All About Their Partnership

Only in the second quarter of the year 2017, Apple sold 50.76 million iPhones worldwide.

If you are one of these people who recently got their hands on the iPhone, we have some good news!

Mario is now coming into your iPhone! Surprising, right? Well, your favorite game will now be a part of iOS – Thanks to the partnership between Apple and Nintendo.

We have often seen debates about Apple vs Nintendo, but this is the first time ever that the collaboration of these two super names is going to bring excitement and fun to the lives of all iPhone/iPad owners who have their wireless routers available.

With the famous character and the familiar theme, the game will keep up with all the reasons it has been popular for. However, as the name suggests, ‘Super Mario Run’ is a running game. It’s more like ‘Temple Run’ or ‘Subway Surfers’ where Mario will be on a constant run.

Nintendo – unlike its norm – has only used the ‘touch’ control to play the entire game. In short, your only control will be a ‘tap.’ You tap to jump to collect coins and avoid enemies and obstacles to reach the final flag.

The longer you tap, the longer jump you can enjoy. Keep going and you can collect more coins and score higher. Once you’ve configured your router login, you can complete the level by collecting the flag pole at the end.

But this isn’t all. The developer, Shigeru Miyamoto, has ensured there’s much more to this game.

Read on if you have more questions popping in your head about the Apple vs Nintendo partnership over Super Mario Run.

Apple vs Nintendo and Why iOS Is an Exclusive Platform

While Nintendo has its own platform for gaming, this time they have gone off board launching Super Mario Run exclusively with iPhone/iPad. But rumor has it that they’ll eventually extend the platform to Android too.

The main purpose to target iPhone/iPad was to initially reach the largest possible audience first. This saves them from investing their resources to all the extra work required for launching the game to multiple platforms at a time.

Their main focus at the launch is to ensure that the development of the game is on point. Once that aim is achieved, the platform is extended naturally. Reports, however, also claim that the availability of Super Mario Run to Android has been delayed because of some security concerns for now.

The Gaming Experience and Controls

As mentioned earlier, there’s only one control you need to play the entire game: tap! You tap on the screen to jump and tap for longer to jump higher as required.

Mario will face its old enemies and other obstacles in the traditional Mario. But jumping through everything is all that will take you to the flag.

The gaming experience will speak quality for itself. That’s exactly what the collaboration between Apple and Nintendo is all about!

What Will This Partnership Offer Gamers

To save Nintendo from following the example of Sega and completely shutting off their hardware business, Apple has given ample of freedom to Nintendo so it can experiment and give out its best without relying on NX alone.

Nintendo has the room to go beyond NX and innovate the best gaming experience for all iOS users. The alliance between the two big names is definitely going to be a great thing for gamers in the long run. No more Apple vs Nintendo – they are now a team for the gaming world.

If that sounds amazing, there’s something more you can look forward to. If you have an Apple Watch, then watch out for Pokémon Go to show up soon!

What do you have to say about this new Partnership between Apple and Nintendo? Is there any suggestion that would help them take the gaming experience to the next level? Don’t forget to leave your comment below!

How Does Google Perform as a WiFi Mesh Network?

How Does Google Perform as a WiFi Mesh Network?

Launched on December 6 of last year, Google’s WiFi mesh network seems to be performing well. 

According to an article, the network scored an average download speed of 117.6 Mbps (Megabytes per second) out of 150 Mbps. 

The article further stated that it averaged an upload speed of 108.5 Mbps out of 150 Mbps.  

Especially given its price ($130 for the base unit; $299 for a 3-pack), it gives solid coverage.  

However, that’s not all… 

Read on to find out just how functional this WiFi mesh network is. 

But First, How Does Your Typical WiFi Mesh Network Work? 

A mesh network is unlike your standard hotspot network. Instead, it depends on mesh nodes. These nodes transmit signals to hundreds of other nodes, making it easier to get a solid connection over a vast amount of space. 

What makes a mesh network impressive is that it only needs one node to be physically connected to a modem. Unlike your traditional network, which needs to be entirely connected. 

This feature makes the mesh network as wireless as can be. 

However, it still works like a typical wireless router. The nodes use the same communication channels as your standard WiFi: 802.11a, b, and g.

Because you only need one node connected to your modem, the installation costs are a lot less. Plus, there’s less hassle in physically getting it set up. 

And, if you do decide you don’t want it anymore, it’s just as easy to uninstall. 

What Makes Google WiFi Accessible? 

According to this article, the network has very powerful radios. There was little challenge in getting a strong connection.

But, other than the strong signal, here’s what other features it comes with.

Aesthetically pleasing shape

Google WiFi looks like a small jar. Which, if you’ve seen other WiFi networks, is more visually pleasing. 

Because of its appearance, you can place it on your nightstand or desk. Not in some corner or underneath the TV. 

While it would look fine on a table or desk, it might look awkward where your standard modem or other (blocky) WiFi would be at.

Easy installation

We mentioned earlier how you simply need one node installed in order for a mesh network to work. Google WiFi is no exception. 

But it also comes with an app that tests the placement of each node. That way, you can find the optimal placement for the best connection. 

Controllability

Yes, you can control your WiFi. But that’s not all…

You also can control the brightness of the LEDs. 

Plus, you can pause the Internet delivery on devices such as mobile phones. 

On top of that, you can access technology-friendly home products. 

Back to strong signal

You should expect a strong signal. According to an article, a 3-pack will cover a 4,500 square foot home. 

In addition, the reason why mesh networks work so well is because they intuitively find the fastest route—aka dynamic routing. 

This means you should be able to get a fast connection in one corner of the house versus the opposite side. 

For more information, contact us

These Photoshop Online Tricks and Tools Will Turn You Into a Pro

These Photoshop Online Tricks and Tools Will Turn You Into a Pro

It’s easy for Photoshop to look a little daunting when you first open the program.

There are so many tools to use that it’s understandable to feel a little overwhelmed.

Yet, once you spend a little time on Photoshop, you’ll soon learn how to use its many features. The more you practice, the more you will learn.

Take a look at the Photoshop online tricks and tools that will turn you into a pro.

Customize Your Work Space Using Photoshop Online

It’s easy to arrange Photoshop online to customize your work space.

Optimize the platform to arrange the apps windows to complement different tasks.

You can select:

  • Painting
  • Essential
  • Photography
  • Typography

It will also arrange the tools to match the ones you are most likely to need.

Access the work space and go to Windows > Workspace and then select the one you want.

You can customize a new workspace by going to Windows > Workspace > New Workspace.

Customizing the workspace will add organization into the platform so you can work like a pro.

Use Brushes

Bring in image to life by using the many brushes Photoshop online has to offer.

It can add texture to an image that will make it stand out on paper or a webpage.

Some great brushes to use include:

  • Spray
  • Watercolor
  • Calligraphy
  • Linocut

You can gain access to the brushes by clicking F5 or by selecting the brush icon in the Tool menu.

Mixed Media Brushes

There are many advantages of using Photoshop – and one of the best is its mixed media brushes.

Mixed media brushes allow you to switch from paint brushes to pens and pencils in an instant.

There are easy-to-download brush sets that offer different artistic styles. This will allow you to create professional designs on your computer.

The only thing that may stand in your way of a professional design might be a wireless network.

Paint Brush Strokes

Paint like a pro on Adobe Photoshop online by using paint brush strokes.

These handy tools can simulate real painting tools that will add some artistic flair to an image.

You can choose from sponges, finger painting and bristle brushes.

It’s a great way to create realistic images that appear as if they’ve been created by hand.

Setting Color

You can use various color types to create professional designs. You can choose colors such as RGB, Pantone and CMYK.

It’s simple to set foreground and background colors. What’s more, you can create swatches of your commonly-used colors for your projects.

All you need to do to access the color picker is click on the foreground swatch on the Tool Menu. You could also click F6 on your computer keyboard.

Once you have selected the color picker, select a color by:

Entering the numerical values for each color, such as TGB, Lab, HSB or CYMK.
Clicking on the left-hand side of the window to move the sliders to change colors in the spectrum.
Add Effects

Take an image to the next level by adding some visual effects.

Some of the most popular effects that can transform your work include:

  • Sharpen
  • Despeckle
  • Blur
  • Spherize

You can discover the many Photoshop effects in the Filter menu.

Of course, to access Photoshop online, you will need an excellent internet connection. Click here for top tips on how to improve your WiFi performance.

Where Should I Place My Router for the Best WiFi Connection?

WiFi Connection

When most of us sign up for home internet services, we expect our WiFi connection to reach the whole house. And with the average internet speed in the U.S. now 1000x faster than good ol’ dial-up, there’s no reason not to take advantage of it.

At the same time, you must reconcile with the fact that the strength of your connection wanes the further you are from the router.

So how do you manage to set up your box to make sure you’re connected in your home office or in the shower? (Hey, we live in a connected world!)

Here are a few tips to do just that:

Place it Centrally

Your router doesn’t need to be on top of your computer for your to have a good wifi connection.

In fact, it’s better to place the router in a central location in your house to better reach every corner – not just your office or kitchen table.

Finding the best central location for your router is an experiment. Don’t settle for the first place you try (unless your download speeds are through the roof).

Instead, experiment with several potential locations in your home and measure the speed in different areas to make your decision.

If you find your WiFiconnection peaks when the router is half way up a wall, opposite a bookcase, then so be it. It’s worth it for those sweet, sweet download speeds.

Avoid Thick Walls

The radio waves produced by your router can move through walls like ghosts. But unlike a specter, they struggle with concrete or brick walls.

Thick walls tend to absorb radio waves and kill your WiFi connection. So be wary of the placement of those walls in your home when you’re placing your router.

Other things that kill your download speed? Water, metal, and mirrors.

Water absorbs your those waves like a thick wall will. Meanwhile, metal and mirrors reflect them back rather than propelling them forward.

So, if you have a carefully crafted mirror maze in your house, avoid putting your router in that room. Your signal will bounce around, but it may not escape!

Keep Out of the Kitchen

Your kitchen is full of appliances that emit radio waves.

In fact, your microwave and your router use the same 2.4 GHz frequency of the electromagnetic spectrum.

So while it sounds like a conspiracy theory, your microwave does throw off your WiFi connection.

But in reality, so does your baby monitor, your cell phone, and your garage door opener.

Keeping your router out of the kitchen is a good idea because it avoids microwave interference. Plus, other metal appliances also get in the way by absorbing your precious radio waves.

Install your router at least three feet from other appliances – including your phone – for the best connection.

If you go take the time to avoid obstacles that suck up your internet speed, it’s possible to maximize the revolutionary speeds your service provider offers.

The Bottom Line on Your WiFi Connection

Still having trouble managing your connection in the furthest reaches of your home? Consider looking into a WiFi extender and click here to find for our full guide on setting it up.

A First Look at the Apple Campaign: iPhone Photography

A First Look at the Apple Campaign: iPhone Photography

Apple is at it again!

The tech giants have once again introduced a brand new campaign, and this one is for the shutterbugs.

Apple always tout the speed and power of their camera, so what makes this campaign any different?

Read on to learn more about this new Apple campaign and see what sets it apart.

The Newest Apple Campaign: “One Night on iPhone 7”

You’ve likely already seen the commercial, but if you haven’t (and where have you been?) take a look.

Their latest campaign is all about attracting photographers. As it turns out, it isn’t just the CPU that Apple keeps boosting.

Instead of telling you all about how great the iPhone 7’s camera is, they’ve decided to show you. Apple has enlisted the help of dozens of photographers from around the globe.

While some of us may find it intimidating to work for the company known for their iconic campaigns, many clamored at the opportunity.

Their mission: to capture everyday life using the iPhone. Photographers were told to capture their hometowns from dusk until dawn any way they saw fit.

The only limitation was their imagination.

It’s a truly inspirational campaign that offers fans the chance to experience more than just new technology. They’re letting the artists at the art speak for themselves in the best way possible.

Some of the results have been staggering, to put it mildly.

Who Are They Targeting?

So who is the new Apple campaign for? You may not be a professional photographer, after all.

We have two answers.

First, yes, they’re targeting professional photographers. While cameras have come down in price as the hobby’s popularity has risen, they’re still costly.

On average, pro-grade cameras, with equipment, will set you back a few thousand dollars.

“One Night on iPhone 7” shows pro photographers that the best camera at their disposal may be in their pocket. With a 12 megapixel camera and 1.8 aperture capability.

What if you’re an amateur enthusiast? Why should this campaign appeal to you?
Well, for the same reasons, really. iOS devices may not sell as well as their Android counterparts, but that’s changing.

It’s estimated that, at least in the U.S., Apple is set to overtake Google in the marketplace soon.

The point is, millions of people have iPhones in their pockets.

Take a moment to look around you. Odds are there’s someone with an iPhone out within a close vicinity to you at this very moment.

You don’t have to display your art in a fancy gallery to be a photographer. The improved iPhone camera is great for everything from family photos to selfies.

Why Does This Campaign Matter?

The new Apple campaign matters for a few reasons, actually.

First, it’s doing a great job of introducing great artists into the cultural zeitgeist.

Second, it’s a more natural way of showing off the iPhone’s camera. We love watching Tim Cook and company talk about their latest products, but now we get to see for ourselves.

And more than anything, we just love technology! Whether you need help with a device, or just want the latest tech news, be sure to give us a follow.

If you have any questions about the latest Apple campaign or just technology in general, get in touch! We’d love to hear from you!